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studio

Let’s chat

Creative studio in Paris
LKDN
Linkedin
/
Instagram
insta
EN
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Black and white heart shape wrapped in bubble wrap on a transparent background.Crinkled, shiny metallic blue foil forming a star-like abstract shape.Black shiny balloon shaped like an asterisk symbol with six rounded arms.Crinkled metallic foil shaped like a smiley face with eyes and a smile.A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.Shiny black plastic shopping bag with handles on a transparent background.Shiny pink balloon sculpture shaped like a dog on a dark gradient background.Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.Deflated pink balloon with visible wrinkles and folds on a transparent background.A shiny blue inflated cube-shaped object with visible creases and folds.Inflatable shiny mauve ring float with creases and folds on a transparent background.
000

Nothin' is a creative
studio in Paris.

let's chat

LKDN
Linkedin
/
Instagram
insta
EN
( who, what, where )

Nothin' is an independent creative studio at 47 boulevard de Charonne, Paris 11e. We design brand identities, campaigns, digital experiences, events and visual systems. We work with founders and brand directors in fashion, luxury and technology, in French and in English, from Paris and for London.

Not a style, a perspective. 

Because Nothin' is Everythin'.

( What we do )
01 Brand identities
explore

A point of view first, then the name, the signs, the system that carries it everywhere.

02 Campaigns
explore

One idea, strong enough to survive every format.

03 Digital experiences
explore

Sites and interfaces where every interaction is decided, never decorated.

04 Visual systems
explore

The rules that let a brand produce for years without diluting.

05 Events and spaces
explore

The brand in three dimensions, from the general concept to the room.

( How we work )

Creative direction is human. Production runs on the studio's
own AI infrastructure.

our method

AI can produce the two hundred
variations, not the decision.
The method has three steps: 

read, decide, hold.
( Who we work with )

Industry, engineering, wellness, specialty coffee, urban planning, crisis management, haptic technology.

lgm
Mova
Utopia
Haptify
Aurbse
In-cognita
Longtemps
France Chimie

view All works

( Awards and recognition )

  • Muzli Picks Honor

    x2

  • Awwwards Site of the Day

    x1

  • FWA of the day

    x1

  • Communication Arts Webpicks

    x1

  • Awwwards Portfolio Honors (Winner)

    x1

  • CSSDA site of the day

    x1

  • Nominee site of the month

    x1

  • all press and recognition

( What clients say )

"Originality and relevance of the creative proposal. Identity and website delivered in under six months, in time for our launch at a major trade show."

Stéphane Maridat, marketing director - lgm/
( The Team )

Founder

Sara Guedj

Founder & Strategy Director

Founder

Pierre Patrault

Partner & Creative Director

management

Anne-Sophie Do

Gabriel Guedj

Guillaume Fayolle

the creatives

Thomas Carré, Creative Development
Guillaume Perrette, Creative Director
F
A
Q
S
( Questions we are asked )
Can you explain your creative process?

With a conversation, not a brief. The real brief is usually said out loud after the meeting. We write it down, then we come back with one direction.

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How does your studio incorporate AI into design?

We incorporate AI into our design processes by using advanced algorithms to analyze user behavior and preferences. This allows us to create more personalized and engaging designs. Additionally, AI tools help us automate repetitive tasks, freeing up our creative team to focus on innovative concepts and strategies.

Read more