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Black and white heart shape wrapped in bubble wrap on a transparent background.Crinkled, shiny metallic blue foil forming a star-like abstract shape.Black shiny balloon shaped like an asterisk symbol with six rounded arms.Crinkled metallic foil shaped like a smiley face with eyes and a smile.A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.Shiny black plastic shopping bag with handles on a transparent background.Shiny pink balloon sculpture shaped like a dog on a dark gradient background.Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.Deflated pink balloon with visible wrinkles and folds on a transparent background.A shiny blue inflated cube-shaped object with visible creases and folds.Inflatable shiny mauve ring float with creases and folds on a transparent background.
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Branding studio or advertising agency?

©26

An advertising agency sells campaigns. A branding studio decides what the brand is, then every form follows: name, identity, site, campaign, space. If your problem is that the brand cannot be explained in three sentences, you need the decision first. The campaign comes after.

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( more answers )

01 Different starting points

An agency starts from a media plan. A studio starts from the point of view. Both are useful. The order matters.

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02 Where they meet

At Nothin', a campaign is a consequence of the perspective, like the site or the packaging. Campaigns start from €3,000.

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03 How to choose

Can your team explain the brand in three sentences, the same way? If not, start with a studio.

( In one sentence )

A branding studio decides what the brand is. The campaign comes after.

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( Questions we are asked )
How much does
a brand identity cost?

At Nothin', a logotype starts at €3,000 and a complete brand identity at €10,000, as a fixed fee. The price depends on scope: how many forms the identity has to hold, how many markets, how many rounds. No day rates. You know what is included before the work starts.

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What makes a luxury website work?

A luxury website works when every interaction is decided, not decorated. Fewer elements, each one deliberate. The site is not a catalogue. It is the brand's point of view, held in motion. Identity and site should be designed as one piece of work, not two disciplines.

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