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Black and white heart shape wrapped in bubble wrap on a transparent background.Crinkled, shiny metallic blue foil forming a star-like abstract shape.Black shiny balloon shaped like an asterisk symbol with six rounded arms.Crinkled metallic foil shaped like a smiley face with eyes and a smile.A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.Shiny black plastic shopping bag with handles on a transparent background.Shiny pink balloon sculpture shaped like a dog on a dark gradient background.Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.Deflated pink balloon with visible wrinkles and folds on a transparent background.A shiny blue inflated cube-shaped object with visible creases and folds.Inflatable shiny mauve ring float with creases and folds on a transparent background.
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Do sponsored influencer posts still work?

©26

The dedicated sponsored post is dying. What works is a brand that lives inside content that would stand without it, made by creators who keep their own voice. Partnerships stay declared, always. It is the dedication that stops working, not the transparency.

( more answers )

01 The problem

A dedicated post is media without an idea. Audiences skip it the way they skip an ad.

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02 What works

One idea, strong enough to survive a hundred interpretations, given to a group of creators who return season after season.

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03 The rule

Every partnership is labelled. The brand is not the subject. It is part of a story people want to watch anyway.

( In one sentence )

It is the dedication that stops working, not the transparency.

F
A
Q
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( Questions we are asked )
How much does
a brand identity cost?

At Nothin', a logotype starts at €3,000 and a complete brand identity at €10,000, as a fixed fee. The price depends on scope: how many forms the identity has to hold, how many markets, how many rounds. No day rates. You know what is included before the work starts.

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How to brief a branding studio?

Write what you can, then say the rest. The written brief is one document. The real brief is usually said out loud, after the meeting. A good studio listens to both, reads your category, and comes back with one direction, not a menu.

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