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Black and white heart shape wrapped in bubble wrap on a transparent background.Crinkled, shiny metallic blue foil forming a star-like abstract shape.Black shiny balloon shaped like an asterisk symbol with six rounded arms.Crinkled metallic foil shaped like a smiley face with eyes and a smile.A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.Shiny black plastic shopping bag with handles on a transparent background.Shiny pink balloon sculpture shaped like a dog on a dark gradient background.Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.Deflated pink balloon with visible wrinkles and folds on a transparent background.A shiny blue inflated cube-shaped object with visible creases and folds.Inflatable shiny mauve ring float with creases and folds on a transparent background.
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How long does a brand identity take?

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A brand identity takes eight to twelve weeks. Identity and website together: under six months. What sets the pace is how fast decisions are made, not how fast files are produced. For LGM, both were delivered in time for a launch at a major trade show.

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01 What takes time

The first step is reading the brand and its category. If that page is wrong, nothing after it matters. So the time goes there.

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02 What goes fast

We present one point of view, not three alibis. Fewer rounds, fewer meetings.

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03 What we use AI for

Declinations and variations run on the studio's own AI infrastructure. The creative time goes where it counts.

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"Originality and relevance of the creative proposal. Identity and website delivered in under six months, in time for our launch at a major trade show." Stéphane Maridat, marketing director, LGM
( In one sentence )

"Identity and website delivered in under six months." Stéphane Maridat, LGM

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( Questions we are asked )
How much does
a brand identity cost?

At Nothin', a logotype starts at €3,000 and a complete brand identity at €10,000, as a fixed fee. The price depends on scope: how many forms the identity has to hold, how many markets, how many rounds. No day rates. You know what is included before the work starts.

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How to brief a branding studio?

Write what you can, then say the rest. The written brief is one document. The real brief is usually said out loud, after the meeting. A good studio listens to both, reads your category, and comes back with one direction, not a menu.

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