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Black and white heart shape wrapped in bubble wrap on a transparent background.Crinkled, shiny metallic blue foil forming a star-like abstract shape.Black shiny balloon shaped like an asterisk symbol with six rounded arms.Crinkled metallic foil shaped like a smiley face with eyes and a smile.A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.Shiny black plastic shopping bag with handles on a transparent background.Shiny pink balloon sculpture shaped like a dog on a dark gradient background.Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.Deflated pink balloon with visible wrinkles and folds on a transparent background.A shiny blue inflated cube-shaped object with visible creases and folds.Inflatable shiny mauve ring float with creases and folds on a transparent background.
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How to brief a branding studio?

©26

Write what you can, then say the rest. The written brief is one document. The real brief is usually said out loud, after the meeting. A good studio listens to both, reads your category, and comes back with one direction, not a menu.

( more answers )

01 What to bring

What the brand is today, who it is for, what has been tried, and what you are afraid of losing.

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02 What to expect back

One page. What the brand is, what it is against, what it can become. Then one point of view, with the reason behind it.

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03 What to avoid

Moodboards as decisions. Three directions when one is right. A new typeface sold as a new perception.

( In one sentence )

Write what you can, then say the rest.

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A
Q
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( Questions we are asked )
How long does a brand identity take?

A brand identity takes eight to twelve weeks. Identity and website together: under six months. What sets the pace is how fast decisions are made, not how fast files are produced. For LGM, both were delivered in time for a launch at a major trade show.

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How much does
a brand identity cost?

At Nothin', a logotype starts at €3,000 and a complete brand identity at €10,000, as a fixed fee. The price depends on scope: how many forms the identity has to hold, how many markets, how many rounds. No day rates. You know what is included before the work starts.

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