How much does an advertising campaign cost?

At Nothin', a campaign starts at €3,000 for the creative idea and its key formats. Production and media are budgeted separately, because they depend on the channels, the shoot and the reach you want. One idea, strong enough to survive every format, costs less than five weak ones.

Blue inflatable figure bending over in a mountain landscape

( more answers )

01 Idea, production, media

The idea is the creative work. Production is the shoot, the edit, the formats. Media is where it runs. Keep them apart so you know what you pay for.

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02 One idea

A campaign is one idea declined, not a collection of posts. If it does not hold on a poster, a story and a shop window, it is not the idea yet.

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03 What you receive

The concept, the key visuals, the formats, and what the campaign never does.

( In one sentence )

At Nothin', a campaign starts at €3,000 for the idea and its key formats.

( Questions we are asked )

Branding studio or advertising agency?

An advertising agency sells campaigns. A branding studio decides what the brand is, then every form follows: name, identity, site, campaign, space. If your problem is that the brand cannot be explained in three sentences, you need the decision first. The campaign comes after.

Do paid social ads work for luxury brands?

Yes, when the creative carries the brand. On Meta and Instagram, the algorithm decides who sees the ad. What you still control is the creative. Luxury brands lose money on paid social when they buy reach with generic visuals, and win when every ad looks like it could only be theirs. At Nothin', growth starts at €2,000 per month, media budget not included.