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Black and white heart shape wrapped in bubble wrap on a transparent background.Crinkled, shiny metallic blue foil forming a star-like abstract shape.Black shiny balloon shaped like an asterisk symbol with six rounded arms.Crinkled metallic foil shaped like a smiley face with eyes and a smile.A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.Shiny black plastic shopping bag with handles on a transparent background.Shiny pink balloon sculpture shaped like a dog on a dark gradient background.Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.Deflated pink balloon with visible wrinkles and folds on a transparent background.A shiny blue inflated cube-shaped object with visible creases and folds.Inflatable shiny mauve ring float with creases and folds on a transparent background.
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Do paid social ads work for luxury brands?

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Yes, when the creative carries the brand. On Meta and Instagram, the algorithm decides who sees the ad. What you still control is the creative. Luxury brands lose money on paid social when they buy reach with generic visuals, and win when every ad looks like it could only be theirs. At Nothin', growth starts at €2,000 per month, media budget not included.

Coiled sausage in a supermarket tray with a balloon dog label
( more answers )

01 Creative is the targeting

Platforms now pick the audience from the ad itself. A precise creative attracts precise people.

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02 Fatigue

The same ad shown too often costs more for less. Plan variations from the start, within the brand's rules.

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03 What to measure

Not clicks. Leads, appointments, sales, measured over enough time to judge.

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04 What it costs

Growth starts at €2,000 per month: creative renewal, campaign management and reporting. The media budget goes to the platform, not to us, so you see exactly what you buy.

( In one sentence )

On paid social, the creative is the targeting.

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( Questions we are asked )
How much does an advertising campaign cost?

At Nothin', a campaign starts at €3,000 for the creative idea and its key formats. Production and media are budgeted separately, because they depend on the channels, the shoot and the reach you want. One idea, strong enough to survive every format, costs less than five weak ones.

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Do sponsored influencer posts still work?

The dedicated sponsored post is dying. What works is a brand that lives inside content that would stand without it, made by creators who keep their own voice. Partnerships stay declared, always. It is the dedication that stops working, not the transparency.

Read more